Design Playground
This page is focused on growth and fun. As a UX designer, I aim to continually learn about the latest trends and give back to the community by volunteering for various non-profit organizations. This is my way of continuing to grow as a designer.
Florida Leech Therapy
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Custom desgined a leech therapy website for a local health clinic
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Utilized my user experience design expertise to enhance call-to-action effectiveness.
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The client operates multiple locations and aims to provide a range of natural healing treatments to both tourists and locals, either at home or in-clinic. Conducted research on other leech therapy clinics to identify pain points during the website design process. Leveraged my knowledge of information architecture to align with business objectives.
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Developed an aesthetically pleasing user experience that is both functional and aligned with business goals.
House 2 Home
House 2 Home discovered through surveys that many customers have recently moved into new homes or apartments and want to buy various items to decorate their spaces, yet they lack the confidence to do it alone. To address this, House 2 Home intends to provide a starter designed to help these customers feel more assured in their purchases.
For this design project, we added an "Ask an Expert" call to action on the landing page for those seeking interior design advice. This not only boosted sales for the business but also increased for their experts. User interviews and surveys revealed that this feature was particularly well-received.
Road & Trails
Road & Trails is an online bike shop that is struggling to make users move forward from the landing page to the shopping.
- 50% of users open on average 7 item pages and then abandon the site without moving any items into the cart.
- 70% of users are not purchasing the item after placing it in the cart.
This design project required my expertise in information architect to fix abandoned cart issues. I used my user research to fix this issue and increased sale by 15%
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